Best Real Estate Brokerages for New Agents (2025)

Starting a career in real estate can be exciting. But choosing the best brokerage for new real estate agents is one of the most important decisions.

With so many options, from big name firms to innovative new models, finding the right fit requires careful consideration.

Whether you’re looking for the best real estate brokerage for part-time agents, a firm that offers comprehensive training, or a place with competitive commission splits, understanding the pros and cons of major brokerages is essential.

This article explores the top real estate brokerages for new agents in 2025, helping you navigate through the most reputable names in the industry.

eXp Realty

eXp Realty operates with an 80/20 commission split, meaning agents keep 80% of their earnings while the company retains 20%. Once an agent pays $16,000 into the brokerage (the cap), they earn 100% commission for the remainder of the year.

After capping, agents only pay a small transaction fee of $250 per deal, which reduces to $75 after contributing $5,000 in total transaction fees.

New agents go through a mentorship program with a temporary 60/40 split on their first three transactions to ensure they receive guidance during onboarding.

Performance Metrics

• Transactions: In 2023, eXp Realty handled 355,052 transaction sides, making it one of the most productive brokerages in the U.S.
• Agent Count: Over 88,000 agents are affiliated with eXp Realty worldwide, with this number continuously growing due to its attractive business model.
• Brokerages: As a cloud-based brokerage, eXp doesn’t operate traditional offices but instead offers virtual platforms and partnerships with office spaces through Regus.

Pros of eXp Realty

• Flexibility and Technology: eXp is a virtual-first brokerage, providing agents with access to 80+ hours of live training each week through eXp University and other online tools. This structure appeals to agents seeking freedom from brick-and-mortar constraints.
• Revenue and Stock Opportunities: Through programs like ICON Awards and Agent Equity Plans, agents can earn stock and additional revenue by meeting performance goals or attracting new agents.
• Supportive Culture: eXp fosters a collaborative environment with mentorship programs and task forces, ensuring new agents receive the guidance they need to succeed.

Cons of eXp Realty

• Less Physical Presence: The lack of traditional office spaces may not suit agents who prefer in-person interaction with colleagues and clients. While eXp offers Regus office access, it doesn’t replace a permanent office setup.
• High Fees for New Agents: New agents must navigate the mentorship program, which temporarily reduces their commission earnings until they complete the required transactions.
• Complex Revenue Programs: While the opportunity to earn stock is appealing, some agents may find the requirements for programs like ICON Awards to be demanding and difficult to meet annually.

eXp Realty continues to attract new and seasoned agents with its innovative, agent-first model, providing a unique combination of virtual work flexibility, stock incentives, and a growing support network.

This brokerage appeals especially to tech-savvy new agents seeking autonomy and unlimited earning potential.

Compass

Compass operates on an agent-specific commission split, meaning the terms are often negotiated based on the agent’s experience and production levels.

However, many agents report an average split of 80/20, where agents keep 80% of their commission and Compass takes 20%. The structure offers flexibility, but new agents may face challenges in securing favorable terms initially.

Performance Metrics

• Transactions: Compass handled approximately 48,134 transactions in Q3 of 2023, showing resilience despite market challenges.
• Agent Count: The brokerage has grown to over 30,000 agents, maintaining a competitive edge through recruitment even as it streamlines operations.
• Brokerages: Compass has a significant presence in major U.S. markets, but its model focuses more on centralized tech platforms rather than numerous individual offices.

Pros of Compass

• Luxury Market Focus: Compass specializes in high-end properties and offers exclusive services such as concierge programs to help with staging and repairs, making it attractive for agents operating in premium markets.
• Advanced Technology: As a tech-forward brokerage, Compass equips its agents with cutting-edge tools for marketing, transaction management, and client engagement, providing a competitive advantage.
• Strong Market Presence: Despite economic pressures, Compass continues to grow its agent count, reinforcing its role as a leader in the luxury segment of real estate.

Cons of Compass

• Inconsistent Commission Splits: The negotiable commission structure can be advantageous for top-performing agents but may leave newer agents at a disadvantage if they can’t secure favorable splits.
• Operational Challenges: Compass has faced financial struggles and undergone significant cost-cutting measures, including layoffs, which could affect agent support services and morale.
• Dependence on Technology: While Compass's tech tools are a selling point, agents who prefer traditional methods might struggle with the company’s tech-heavy approach.

Compass remains a top choice for agents focused on luxury markets, offering unique benefits and tech-driven solutions.

However, the brokerage’s performance-based splits and evolving financial strategies require agents to carefully assess whether it aligns with their business goals.

Coldwell Banker

Coldwell Banker typically offers a 60/40 commission split, where agents retain 60% of their commissions and the brokerage keeps 40%.

However, splits may vary depending on the region and office, with some new agents starting at a 50/50 split.

There is no company-wide cap system, meaning agents continue sharing commissions with the brokerage regardless of performance levels, though top producers may negotiate more favorable terms, such as 70/30 or even 90/10 splits in certain offices.

Performance Metrics

• Transactions: Coldwell Banker’s agents completed over 700,000 transactions globally in 2023, maintaining its status as a major industry player.
• Agent Count: As of the latest reports, the brokerage has around 92,000 agents worldwide, with offices in various international and U.S. markets.
• Brokerages: With a vast presence, Coldwell Banker operates through franchise offices that offer varying support services and commission structures.

Pros of Coldwell Banker

• Established Brand Name: Coldwell Banker’s long-standing reputation enhances agent credibility and attracts clients, which can be beneficial for new agents just starting out.
• Comprehensive Training and Support: Agents have access to educational programs, technological tools, and national marketing campaigns, making it easier to build their business and increase sales potential.
• Office Presence and Technology: The brokerage provides office spaces, phone lines, and access to platforms like DocuSign to streamline operations, which can appeal to agents who prefer in-person support alongside tech solutions.

Cons of Coldwell Banker

• No Cap Structure: Unlike other brokerages that offer commission caps, Coldwell Banker agents must continue splitting commissions with the brokerage regardless of their annual performance, which can limit long-term earning potential.
• Inconsistent Commission Splits: While experienced agents can negotiate better splits, newer agents often face lower percentages, making it challenging to generate significant income initially.
• High Commission Fees: With a 5% franchise fee and relatively high splits kept by the brokerage, agents may feel limited in the amount they can earn.

Despite the commission dilemma, agents benefit from a strong brand presence. This is beneficial especially for new real estate agents.

Realty ONE Group

Realty ONE Group is the first brokerage on the list that operates on a 100% commission model. This allows agents to keep all of their commission earnings.

Instead of taking a percentage from transactions, the brokerage charges agents a flat monthly fee along with a nominal transaction fee.

This setup appeals to agents seeking to retain maximum earnings while benefiting from the company’s marketing, tech tools, and support network.

Performance Metrics

• Transactions: Realty ONE Group has grown rapidly, closing a significant number of transactions yearly, contributing to its expansion across markets.
• Agent Count: As of 2024, the brokerage has over 18,000 agents across its network and continues to attract agents drawn to its low-cost structure.
• Brokerages: The company operates more than 300 offices worldwide, with a particularly strong presence in the U.S. real estate market.

Pros of Realty ONE Group

• High Earnings Potential: The 100% commission model allows agents to maximize profits, making it especially attractive for high-performing agents or those managing large volumes of sales.
• Supportive Infrastructure: Realty ONE Group provides extensive training, mentorship programs, and access to modern marketing tools, ensuring agents have the resources to grow their businesses independently.
• Global Expansion and Branding: The company has experienced rapid expansion with a strong brand presence, giving agents a sense of community and networking opportunities across multiple locations.

Cons of Realty ONE Group

• Ongoing Fees: Although agents keep 100% of their commissions, they are responsible for monthly fees and per-transaction costs, which can add up if their sales volume is low.
• Independent Work Style: Agents must be self-motivated, as the brokerage’s model emphasizes independence. Those who need more hands-on guidance may find this structure challenging compared to more traditional brokerages.
• Suitability for Experienced Agents: While new agents can thrive, the model generally favors those with established client bases or the ability to self-generate leads efficiently.

Realty ONE Group is ideal for agents seeking to maximize earnings while enjoying autonomy over their business operations. Its growth and success demonstrate the appeal of the 100% commission model in today’s competitive real estate landscape.

Redfin

Redfin operates under a unique structure where agents are W-2 employees instead of independent contractors.

The Redfin Next compensation plan offers commission splits of up to 75% on self-generated transactions and 40% on deals sourced through Redfin’s platform.

Additionally, agents benefit from covered business expenses and perks, such as marketing support, health insurance, 401(k) matching, and stock purchase options.

Performance Metrics

• Transactions: Redfin’s agents are highly productive, often closing twice as many transactions as the industry average due to Redfin’s lead generation and tech-based approach.
• Agent Count: As of 2024, Redfin has expanded its agent workforce significantly across over 35 U.S. markets and continues to recruit top-producing agents through its employee-focused model.
• Brokerages: Redfin operates nationwide, primarily through centralized hubs rather than traditional offices, leveraging its online platform to drive growth.

Pros of Redfin

• All-Inclusive Support: Agents receive comprehensive benefits, including health insurance, mileage reimbursements, and all marketing expenses, which sets Redfin apart from most brokerages.

• Consistent Lead Flow: With millions of monthly visitors to Redfin.com, agents benefit from high-quality leads without needing to engage in cold-calling or pay for advertising.
• Work-Life Balance: The W-2 model provides job stability, competitive benefits, and career growth opportunities, appealing to agents seeking a more structured work environment.

Cons of Redfin

• Lower Flexibility in Splits: While the 75% commission split is competitive, it applies only to self-generated deals, and agents receive a lower percentage for company-generated leads.
• Focus on Employee Model: Agents used to the autonomy of independent contractor status may find Redfin’s employee structure restrictive, as it emphasizes compliance and customer service standards.
• Limited Appeal for Entrepreneurs: Although Redfin’s model offers excellent benefits, it may not suit entrepreneurial agents who prefer building their own brand and business structure independently.

Redfin stands out as a tech-powered brokerage, offering a blend of job security, lead generation, and comprehensive benefits.

This model is ideal for agents seeking a stable, benefits-rich environment with a focus on closing transactions rather than traditional business development tasks.

Centur 21

Century21 typically starts new agents with a 50/50 commission split, meaning agents take home half of their earned commission, while the rest goes to the brokerage.

Additionally, agents are subject to an 8% franchise fee, which is either partially or fully covered by the agent, depending on the franchise location.

However, experienced agents can negotiate more favorable splits—potentially reaching 70/30 or even 100% commission after meeting certain performance goals or revenue thresholds.

Performance Metrics

• Transactions: With a strong national presence, Century21 facilitates thousands of transactions annually, contributing to its reputation as a dependable brokerage for both agents and clients.
• Agent Count: Century21 employs over 50,000 agents globally, with many offices located across the U.S. in various markets.
• Brokerages: Century21 operates as a franchise model, with individual offices in numerous cities across the U.S., giving agents local expertise and support while leveraging the brand’s global reach.

Pros of Century21

• Brand Recognition and Trust: Century21 is a long-established brand, providing agents with instant credibility and access to a broad client base. This can be particularly helpful for new agents looking to build a presence in competitive markets.
• Mentorship and Training Programs: Many Century21 offices offer structured mentorship during the first few transactions, ensuring that new agents receive the guidance they need to succeed.
• Flexibility in Commission Splits: While the initial split may be 50/50, many franchises offer paths for agents to achieve better splits (like 70/30 or 100%) once they meet specific sales goals or production thresholds.

Cons of Century 21

• Lower Starting Splits: A 50/50 split can be less competitive compared to some other brokerages that offer higher initial splits, which may deter agents focused on maximizing immediate earnings.
• Franchise Fees: In addition to commission splits, agents must cover a portion of the 8% franchise fee, which could impact overall profitability for those just starting out or working with lower transaction volumes].
• Varying Office Policies: Since Century21 operates under a franchise model, policies—including commission splits and fees—can vary significantly from one location to another. Agents need to research local offices to understand the specifics of their compensation package.

Century21 is an attractive choice for agents looking for a strong brand and structured support, particularly those just starting in the industry.

Its mentorship programs and extensive network offer valuable learning opportunities, though agents must carefully weigh the franchise fees and split structure against their earning potential and long-term career goals.

Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices typically offers a 60/40 commission split to new agents, meaning 60% of the commission goes to the agent and 40% to the brokerage.

However, experienced agents with higher sales volumes can negotiate splits as favorable as 80/20 or even 90/10, rewarding top performers.

Agents also pay a 6-7% royalty fee, which is standard for franchises, and the split may vary slightly by location and office policy.

Performance Metrics

• Transactions: Berkshire Hathaway has a strong focus on luxury properties, generating substantial transaction volume. Although exact figures vary, the brokerage is known for handling high-value deals in both the U.S. and global markets.
• Agent Count: The network comprises over 45,000 agents, making it one of the largest luxury brokerages worldwide.
• Brokerages: The firm operates across hundreds of independently owned offices in multiple countries, including major U.S. markets and cities like Dubai, London, and Madrid.

Pros of Berkshire Hathaway HomeServices

• Brand Power and Prestige: As part of the Berkshire Hathaway conglomerate, the brokerage offers unmatched brand credibility, which is particularly attractive to clients in the luxury market.
• Flexible Commission Structures: Agents can negotiate improved commission splits as they grow their sales volume, offering long-term financial growth opportunities.
• Comprehensive Training and Tools: New agents benefit from hands-on training, marketing resources, and CRM tools through the REsource Center, helping them manage clients and transactions more efficiently.

Cons of Berkshire Hathaway HomeServices

• Higher Starting Fees and Splits: New agents may find the 60/40 split less competitive, especially compared to other brokerages offering higher initial splits. Additionally, ongoing royalty fees can cut into earnings.
• Limited Lead Generation for New Agents: Some agents report challenges in finding leads and business opportunities early in their careers, making it more suitable for experienced professionals with established networks.
• Emphasis on Luxury Market: While the focus on high-end properties offers high earning potential, agents working outside this niche may find fewer opportunities.

Berkshire Hathaway HomeServices is ideal for agents seeking to work with a globally recognized luxury brand. Its commission flexibility and extensive resources attract seasoned professionals, while new agents benefit from structured training.

However, those just starting may need to evaluate if the brand’s fee structure and luxury focus align with their business goals.

Sotheby’s International Realty

At Sotheby’s International Realty, agents typically start with a 70/30 commission split, where they take home 70% of the commission while 30% goes to the brokerage.

In some cases, experienced agents with high sales volumes can negotiate more favorable splits, such as 80/20 or better. Although there is no formal cap, the split improves as agents demonstrate strong performance and close higher-value deals.

Performance Metrics

• Transactions: Sotheby’s focuses primarily on luxury real estate, often closing multi-million-dollar transactions. Their 2023 annual sales volume reached $143 billion, reflecting the demand for high-end properties they specialize in.
• Agent Count: The company has over 26,500 agents spread across 1,100 offices in 81 countries, providing extensive global reach.
• Brokerages: Operating through an affiliate model, Sotheby’s maintains a presence in key markets like New York, Miami, London, and Hong Kong, reinforcing its luxury brand identity.

Pros of Sotheby’s International Realty

• Global Network and Prestige: With unparalleled access to affluent clientele and premium listings, Sotheby’s offers agents unique opportunities through its referral network and association with the prestigious auction house.
• Advanced Marketing Tools: Agents benefit from robust marketing resources, including the most-viewed real estate YouTube channel and extensive social media engagement. These tools help maximize property exposure.
• Focus on Professional Growth: Sotheby’s provides access to high-level training and development programs, leveraging insights from global real estate experts and industry leaders.

Cons of Sotheby’s International Realty

• Commission Split and Costs: The 70/30 split, while competitive, may still be challenging for new agents unfamiliar with luxury markets. Agents must also cover additional costs, such as marketing and operational fees, which are typical in a high-end brokerage.
• Luxury Market Focus: The brokerage’s primary focus on luxury properties may not align with agents working in other real estate segments, limiting opportunities for those outside high-end markets.
• Performance Expectations: While the brand offers prestige, agents must meet demanding performance standards to thrive, as the market is competitive and driven by referrals and high transaction values.

Sotheby’s International Realty stands out as an ideal choice for agents seeking to work within the luxury segment.

With its expansive network, prestigious reputation, and advanced tools, the brokerage provides significant opportunities, though it may suit more experienced professionals better than those just starting in real estate.

RE/MAX

RE/MAX is renowned for its 95/5 commission split, where agents retain 95% of their earnings while the brokerage takes only 5%. However, this plan comes with monthly desk fees that vary by office, typically ranging from $300 to $2,500. For agents looking to avoid these fees, RE/MAX offers an alternative payment plan with a lower split, such as 80/20 or 70/30, until they meet a yearly cap of $23,000. After reaching the cap, agents switch to the 95/5 split for the remainder of the year.

Performance Metrics

• Transactions: RE/MAX agents are highly productive, often completing more transactions per agent compared to many competitors.
• Agent Count: The brokerage has over 143,000 agents worldwide, though it has seen slight declines in the U.S. market recently, reflecting shifting market conditions.
• Brokerages: RE/MAX operates through a vast network of franchise offices across multiple countries, maintaining a strong presence in both the U.S. and international markets.

Pros of RE/MAX

• High Commission Splits: The 95/5 split is among the most favorable in the industry, making RE/MAX appealing for experienced agents looking to maximize their income.
• Flexibility in Payment Options: Agents can choose between the high-commission model with desk fees or a lower split with no upfront fees, providing flexibility based on their business strategy and needs.
• Global Reach and Brand Power: RE/MAX has a well-known brand and extensive international presence, offering agents strong marketing

RE/MAX

RE/MAX offers two main commission models. The first is the 95/5 split, where agents keep 95% of their commission, with only 5% going to the brokerage.

However, this plan requires agents to pay a monthly desk fee, which varies by location and can range from $300 to $2,500 per month.

For agents who prefer to avoid the desk fee, RE/MAX provides an Alternative Payment Plan, which offers a lower commission split but no monthly fee, allowing greater flexibility for newer agents.

Performance Metrics

• Transactions: RE/MAX agents are among the most productive in the industry, often closing more deals per agent compared to competitors.
• Agent Count: The brokerage employs over 143,000 agents globally, with 78,599 in the U.S. and Canada as of 2023.
• Brokerages: With thousands of franchises worldwide, RE/MAX maintains a vast network across diverse markets, enabling agents to access both local expertise and international exposure.

Pros of RE/MAX

• High Commission Retention: The 95/5 split is highly appealing to experienced agents who can afford the desk fee, maximizing their earnings on each sale.
• Global Network and Brand Recognition: With a strong global presence, RE/MAX offers significant branding power, helping agents attract clients and close deals faster.
• Flexible Payment Plans: The Alternative Payment Plan provides an option for agents who want to avoid upfront desk fees, making RE/MAX accessible to newer agents working to establish themselves.

Cons of RE/MAX

• Steep Desk Fees: The 95/5 model’s high monthly desk fee can be a challenge for agents during slow months or when just starting out.
• Franchise Model Variation: Commission splits and fees can vary significantly across RE/MAX offices, leading to inconsistency in agent support and resources across regions.
• Pressure to Perform: With high desk fees, agents need to consistently close deals to justify the cost, which could be stressful for those in slower markets or early in their careers.

RE/MAX remains an attractive option for agents seeking autonomy. For new agents, they may benefit from the great commission split too.

Keller Williams Realty

Keller Williams Realty is the largest real estate franchise by agent count, with over 191,000 agents across 1,100 offices worldwide.

Known for a culture centered on education, technology, and profit-sharing, Keller Williams ranks consistently high in transaction volume and agent satisfaction.

The education aspect is what makes Keller Williams a great real estate brokerage for new agents.

Agents at Keller Williams typically operate on a 70/30 commission split—70% of the commission goes to the agent, while 30% goes to the brokerage until a cap is reached.

Once the agent reaches the cap (which varies by market), they retain 100% of commissions for the rest of the year. Additionally, the company’s profit-sharing model allows agents to earn passive income based on the brokerage’s profitability.

In recent years, Keller Williams agents have consistently exceeded 1.1 million transactions annually, closing over $470 billion in sales volume across North America.

This high transaction volume underscores its effectiveness in empowering agents with tools and training to succeed at scale.

Keller Williams boasts 1,100+ offices and 191,000 agents, making it not only the largest franchise by headcount but also a leader in units sold across the U.S. and Canada.

Pros of Keller Williams:

• Education and Training: Keller Williams offers extensive coaching and mentorship programs, making it ideal for new agents looking for growth and development opportunities.
• Profit-Sharing Program: Agents benefit from the unique profit-share structure, earning passive income based on office performance, which builds a collaborative culture.
• Technology-Driven: Proprietary tools, like the Command CRM platform, help agents manage leads and transactions efficiently.

Cons of Keller Williams:

• Variable Market Caps: The commission cap is set by individual offices and can vary significantly based on local economic conditions, which may impact agent profitability.
• High Agent Count: The sheer size of Keller Williams can create intense internal competition among agents, particularly in saturated markets.

This balanced approach makes Keller Williams an attractive choice for new agents, especially those seeking a strong support network and opportunities for growth.

However, potential agents should carefully evaluate market conditions and cap rates in their area to ensure the best fit for their business goals.

Final Thought on Best Real Estate Brokerages for New Agents

Choosing the right brokerage is a crucial step for new real estate agents looking to build a successful career. Each of these top brokerages—whether it’s the virtual flexibility of eXp Realty, the tech-driven approach of Compass, or the luxury market focus of Sotheby’s International Realty—offers unique advantages and challenges.

Agents must carefully weigh factors like commission splits, fees, training programs, and market specialization to find a brokerage that aligns with their goals.

By evaluating their priorities and understanding each company’s strengths, agents can position themselves for growth, profitability, and long-term success in the competitive real estate industry.

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